{"id":2660,"date":"2017-08-31T02:00:31","date_gmt":"2017-08-31T10:00:31","guid":{"rendered":"https:\/\/www.yogaclassplan.com\/?p=2660"},"modified":"2023-03-20T04:54:25","modified_gmt":"2023-03-20T11:54:25","slug":"how-to-set-up-a-yoga-youtube-channel","status":"publish","type":"post","link":"https:\/\/www.yogaclassplan.com\/how-to-set-up-a-yoga-youtube-channel\/","title":{"rendered":"How to Set Up a Yoga YouTube Channel"},"content":{"rendered":"<p>Because yoga is so fluid and dynamic, it really lends itself to video content. People are busy and can\u2019t always make it to the studio for class between work or school or kids, so yoga videos cater to their need for quality yoga classes on demand whenever they have the time to practice.<\/p>\n<h5>But why YouTube?<\/h5>\n<div class=\"queues-wrap\" data-aos=\"fade-up\">\n<div class=\"queues-head\">\n<div class=\"queues-head-left\">\n<div class=\"queues-inner\">\n<div class=\"parent-wrap\">\n<div class=\"child-wrap\"><span class=\"blog-number\">1<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"queues-head-right\">\n<h5>The Benefits of YouTube Video Marketing<\/h5>\n<\/div>\n<\/div>\n<div class=\"list-style\">\n<ul>\n<li><strong> Large audience. <\/strong>YouTube opens the door to a major national (and international!) audience with over a billion users\u2014 almost a third of all people on the internet <a href=\"https:\/\/wearegrow.com\/8-massive-benefits-of-using-youtube-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">(Source)<\/a>. According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network. Whoever your target audience is, it\u2019s more than likely that they\u2019re on YouTube!<\/li>\n<li><strong> Increased SEO. <\/strong>Whenever you host videos on YouTube, your site stays lightweight and fast, which increases your SEO rankings. Because YouTube is owned by Google, their videos are routinely ranked high on Google\u2019s search pages. There are several ways to optimize your channel to increase your SEO rankings even further, which will be detailed below.<\/li>\n<li><strong> Generate ad revenue. <\/strong>Once you reach <a href=\"https:\/\/www.theverge.com\/2017\/4\/6\/15209220\/youtube-partner-program-rule-change-monetize-ads-10000-views\">10,000 lifetime views<\/a> on your channel, you can start to generate ad revenue. After you\u2019re approved, follow the instructions <a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/revenue-basics%23yt-creators-strategies-2\">here<\/a> to monetize your channel. Bonus: you can make money in other ways on YouTube, including merchandising, partnering with brands, and events.<\/li>\n<li><strong> Easy sharing. <\/strong>If people love your videos, it\u2019s easy for them to share the content to their social media platforms. This allows you to reach a whole new audience who might have been previously unfamiliar with your work.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"queues-wrap\" data-aos=\"fade-up\">\n<div class=\"queues-head\">\n<div class=\"queues-head-left\">\n<div class=\"queues-inner\">\n<div class=\"parent-wrap\">\n<div class=\"child-wrap\"><span class=\"blog-number\">2<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"queues-head-right\">\n<h5>How to Set Up Your Yoga YouTube Channel<\/h5>\n<\/div>\n<\/div>\n<p>The first step is to sign into YouTube with the Google account you\u2019d like your page to be associated with. Then head to YouTube settings and click create channel. You have the option to create a business or personal page, but we recommend creating a business page because it gives you more branding options. Then, select a category for your page and your channel is made!<\/p>\n<p>When you do this, a new Google Plus account will automatically be created for you. Make sure you choose a name and URL that align with your brand\u2014 they matter!<\/p>\n<p>After you have the basics down, you can focus on branding. YouTube allows you to have channel art, mainly a large cover photo similar to a Facebook cover photo. For best results:<\/p>\n<div class=\"list-style\">\n<ul>\n<li><a href=\"https:\/\/support.google.com\/youtube\/answer\/2972003?hl=en-GB\">YouTube recommends<\/a> using a 2560 x 1440 pixelimage<\/li>\n<li>Include your social media handle in your channel art<\/li>\n<li>Make sure any text or logos are displayed properly in each format (desktop, mobile, and TV)<\/li>\n<li>Include social links in the bottom right hand corner, but ensure that they don\u2019t cover up any important text or logos in the photo<\/li>\n<li>Use a free graphic design resource for branding such as <a href=\"https:\/\/www.canva.com\/\">Canva<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"queues-wrap\" data-aos=\"fade-up\">\n<div class=\"queues-head\">\n<div class=\"queues-head-left\">\n<div class=\"queues-inner\">\n<div class=\"parent-wrap\">\n<div class=\"child-wrap\"><span class=\"blog-number\">3<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"queues-head-right\">\n<h5>Optimize Your Videos for Maximum Exposure<\/h5>\n<\/div>\n<\/div>\n<p>There are several ways to optimize your videos for maximum exposure. The most important way to get a volume of traffic is to produce consistent, high-quality content. You also need to use SEO-optimized titles, descriptions, and keywords on your channel and on each video. Ideally, your videos will show up as search results on Google, not just YouTube, to get more traffic.<\/p>\n<p>Google tends to use video results for how-to searches, reviews, tutorials, and anything related to sports or fitness. For example, searching \u201chow to do yoga\u201d yields 3 video results on the first page.<\/p>\n<p>Here are a few top tips for optimizing your videos:<\/p>\n<div class=\"list-style\">\n<ul>\n<li><strong>Do your research. <\/strong>Find video keywords by simply searching for keywords in your niche on Google. Take notes on which keywords yield video results, and then head over to the free <a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\"><strong>Google Keyword Planner<\/strong><\/a>. Check the search volume of each keyword to make sure people are actually searching for the phrase regularly. <a href=\"http:\/\/backlinko.com\/how-to-rank-youtube-videos\"><strong>Backlinko<\/strong><\/a> recommends a monthly search volume of at least 300.<\/li>\n<li><strong>Make your video longer than 5 minutes. <\/strong>Longer videos rank higher in search.<\/li>\n<li><strong>Put your keyword at the beginning of the video title <\/strong>for a slight boost.<\/li>\n<li><strong>Include your keyword in the description <\/strong>in the first 25 words and use it 3-4 times throughout the description.<\/li>\n<\/ul>\n<\/div>\n<p>To learn more about SEO optimization, check out these resources<\/p>\n<div class=\"list-style\">\n<ul>\n<li><a href=\"http:\/\/backlinko.com\/how-to-rank-youtube-videos\">YouTube SEO: The Ultimate Guide<\/a><\/li>\n<li><a href=\"http:\/\/searchengineland.com\/10-tips-for-using-youtube-to-kill-at-local-seo-171396\">10 Tips for Using YouTube to Kill It at Local SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.brightedge.com\/blog\/youtube-seo\/\">How to Succeed with YouTube SEO<\/a><\/li>\n<\/ul>\n<\/div>\n<p>Case Study: Yoga with Adriene<\/p>\n<p>A simple search for \u201cyoga\u201d in YouTube results in Yoga With Adriene as the only recommended channel. Eleven out of the nineteen videos on the first page are Yoga With Adriene videos.<\/p>\n<p>Suffice to say, her channel is doing something right!<\/p>\n<p>So what\u2019s her secret?<\/p>\n<div class=\"list-style\">\n<ul>\n<li><strong>Consistent, high-quality videos.<\/strong> Her audience knows that her new videos come out every Wednesday.<\/li>\n<li><strong>Channel art optimized for all platforms.<\/strong><\/li>\n<li><strong>Keywords in her channel title and all video titles. <\/strong>Video titles are typically along the lines of \u201cYoga for Runners,\u201d \u201cYoga for Anxiety,\u201d or \u201cYoga for Beginners.\u201d<\/li>\n<li>Every year, she runs a 30-ish day yoga challenge that engages her audience and gets them really interacting with her channel and the other members of her community.<\/li>\n<li><strong>Videos longer than 5 minutes.<\/strong><\/li>\n<\/ul>\n<\/div>\n<p>We can\u2019t expect our channel to grow to over 2 million subscribers over night (hers certainly didn\u2019t!) but she follows many of the best practices detailed in this article, to great success.<\/p>\n<p>Bonus: check out <a href=\"https:\/\/www.youtube.com\/watch?v=gxvRA7LcxSc\">Adriene\u2019s tips for getting your YouTube channel started<\/a>.<\/p>\n<\/div>\n<div class=\"queues-wrap\" data-aos=\"fade-up\">\n<div class=\"queues-head\">\n<div class=\"queues-head-left\">\n<div class=\"queues-inner\">\n<div class=\"parent-wrap\">\n<div class=\"child-wrap\"><span class=\"blog-number\">4<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"queues-head-right\">\n<h5>Tips for Cross-Promotion<\/h5>\n<\/div>\n<\/div>\n<p>Search traffic is fantastic, but it\u2019s not the only way to get your content seen on YouTube.<\/p>\n<div class=\"list-style\">\n<ul>\n<li>Create a 100-character text teaser and post to Facebook and Twitter.<\/li>\n<li>Create a 15-second trailer and post to Instagram (make sure your video is linked in your bio).<\/li>\n<li>Add the link to your latest video in your email signature.<\/li>\n<li>Repost the video to other media websites, like Vimeo and Wistia.<\/li>\n<li>Create a QR code to feature on print marketing materials such as brochures and business cards, to share at events and in your studio.<\/li>\n<li>Film a video with a few other people and agree to share it together.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"queues-wrap\" data-aos=\"fade-up\">\n<div class=\"queues-head\">\n<div class=\"queues-head-left\">\n<div class=\"queues-inner\">\n<div class=\"parent-wrap\">\n<div class=\"child-wrap\"><span class=\"blog-number\">5<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"queues-head-right\">\n<h5>Are YouTube Ads Right for Your Channel?<\/h5>\n<\/div>\n<\/div>\n<p>You may want to skips ads for any number of reasons. Maybe you feel uncomfortable with having certain types of products associated with your videos or you simply don\u2019t want people to be \u201csold to\u201d when they\u2019re trying to do yoga.<\/p>\n<p>The ads do allow you to generate revenue and continue producing high-quality videos. But there are certainly other ways to make money from your channel, including brand partnerships and directing traffic to your website.<\/p>\n<p>If you decide to monetize your account, you can control the types of ads displayed to eliminate ads that are inappropriate for your target audience or ads from your competitors. You can <a href=\"https:\/\/support.google.com\/youtube\/answer\/2531367?hl=en\">limit the format styles of ads<\/a> that are displayed by going to <strong>Creator Studio &gt; Channel &gt; Upload Defaults &gt; Ad Formats. <\/strong>To learn how to control the types of ads on your videos, click <a href=\"https:\/\/www.youtube.com\/watch?v=gozdTom63ak\">here<\/a>.<\/p>\n<p>Do you have a yoga YouTube channel? Whether you\u2019re just starting out or have been making videos for years, comment below and share what works for you!<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Looking for more inspiration for your next yoga class? YogaClassPlan sequence builder gives you access to 7000+ shared class plans in your hands. You can create your own completely new class sequences by choosing from 500+ pose illustrations. Simply drag and drop poses to create your routine, add class plan details such as duration and level, and share the class plan with your students.\u00a0<a href=\"https:\/\/yogaclassplan.com\/amember\/signup\/index\/c\/freetrial15?utm_source=web+content&amp;utm_medium=blog+post\">Sign-up for a 15-day YogaClassPlan free trial today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Because yoga is so fluid and dynamic, it really lends itself to video content. People are busy and can\u2019t always make it to the studio for class between work or school or kids, so yoga videos cater to their need for quality yoga classes on demand whenever they have the time to practice. But why [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,18],"tags":[],"class_list":["post-2660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","category-marketing-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Set Up a Yoga YouTube Channel - YogaClassPlan.com<\/title>\n<meta name=\"description\" content=\"Reach a wider audience through your Yoga videos on Youtube, both nationally and internationally. 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