{"id":1041,"date":"2013-12-04T17:55:56","date_gmt":"2013-12-05T01:55:56","guid":{"rendered":"http:\/\/www.yogaclassplan.com\/?p=1041"},"modified":"2022-11-29T09:32:22","modified_gmt":"2022-11-29T09:32:22","slug":"free-marketing-using-social-media-to-boost-class-attendance","status":"publish","type":"post","link":"https:\/\/www.yogaclassplan.com\/free-marketing-using-social-media-to-boost-class-attendance\/","title":{"rendered":"Free Marketing: Using Social Media to Boost Class Attendance"},"content":{"rendered":"<div class=\"queues-wrap\" data-aos=\"fade-up\">\n<div class=\"queues-head\">\n<div class=\"queues-head-left\">\n<div class=\"queues-inner\">\n<div class=\"parent-wrap\">\n<div class=\"child-wrap\"><span class=\"blog-number\">1<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"queues-head-right\">\n<h5>Free Marketing: Using Social Media to Boost Class Attendance<\/h5>\n<\/div>\n<\/div>\n<p>If utilized correctly, social media tools can be the cheapest and most effective way to market your studio and increase class attendance. \u00a0It can be used to maintain relationships with existing students or to attract new students. It also helps to get your name and your studio\u2019s name in the marketplace.<\/p>\n<p>The most important prerequisite to starting a social media marketing plan is developing a website.\u00a0 The purpose of social-media marketing is to spread the word about your services, but most outlets only allow you a few words or pictures.\u00a0 The goal is to direct attention to your website, where students and potential students can learn about you; your teaching style, classes, class schedules and other information about your business.<\/p>\n<div class=\"post-main-image- blog-full-image aos-init aos-animate\" data-aos=\"fade-up\"><a href=\"http:\/\/www.teachasana.com\/courses\/teaching-childrens-yoga\/?utm_source=ycp&amp;utm_medium=bannerl&amp;utm_campaign=ycp_email_nov\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"600\" class=\"alignright size-full wp-image-1042\" style=\"width: 160px;\" title=\"\" src=\"https:\/\/www-v25.yogaclassplan.com\/wp-content\/uploads\/2013\/12\/unnamed-1.gif\" alt=\"\" \/><\/a><\/div>\n<\/div>\n<div class=\"queues-wrap\" data-aos=\"fade-up\">\n<div class=\"queues-head\">\n<div class=\"queues-head-left\">\n<div class=\"queues-inner\">\n<div class=\"parent-wrap\">\n<div class=\"child-wrap\"><span class=\"blog-number\">2<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"queues-head-right\">\n<h5>Facebook \u2013 The number one place to target and reach your specific demographics.<\/h5>\n<\/div>\n<\/div>\n<p>You probably already use Facebook for personal networking, and if you don\u2019t, you should start to use it. Your account will serve as one of your personal branding outlets. Everything you put on Facebook communicates how you live your life and what kind of person you are. To current and potential yoga students, this matters.\u00a0 You can also create a business page for your studio.\u00a0 The first thing to do each morning is to post the times and classes you are offering that day. You can also post an inspiring quote or picture with your morning post.\u00a0 Reward your students for sharing your posts or checking in on Facebook when they come to class.\u00a0 For example, they can get a free block or class for every 20 check-ins.<\/p>\n<\/div>\n<div class=\"queues-wrap\" data-aos=\"fade-up\">\n<div class=\"queues-head\">\n<div class=\"queues-head-left\">\n<div class=\"queues-inner\">\n<div class=\"parent-wrap\">\n<div class=\"child-wrap\"><span class=\"blog-number\">3<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"queues-head-right\">\n<h5>Twitter \u2013 The perfect medium to engage in current news and trends in your industry<\/h5>\n<\/div>\n<\/div>\n<p>You are only allowed a small number of characters for each tweet, so when you do communicate through Twitter, be precise. The most efficient way to use Twitter is to link it to your Facebook page, so whenever you post to Facebook, it also posts to Twitter. Make sure you follow as many local people as possible. Usually, they will follow you back and you\u2019ll create a local network and potential referrals.<\/p>\n<\/div>\n<div class=\"queues-wrap\" data-aos=\"fade-up\">\n<div class=\"queues-head\">\n<div class=\"queues-head-left\">\n<div class=\"queues-inner\">\n<div class=\"parent-wrap\">\n<div class=\"child-wrap\"><span class=\"blog-number\">4<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"queues-head-right\">\n<h5>Instagram \u2013 Reach new people with your own visual take on things.<\/h5>\n<\/div>\n<\/div>\n<p>It looks like Instagram is the social media outlet of choice for the younger generation. If you are trying to attract a young crowd, Instagram must be part of your strategy.\u00a0 With Instagram, you post pictures with short captions.\u00a0 You can also link Instagram with Facebook to keep current and efficient with your efforts. Not sure what to post on Instagram? Photos of your studio, artistic shots of your stacked mats or even a picture of your schedule will work.<\/p>\n<\/div>\n<div class=\"queues-wrap\" data-aos=\"fade-up\">\n<div class=\"queues-head\">\n<div class=\"queues-head-left\">\n<div class=\"queues-inner\">\n<div class=\"parent-wrap\">\n<div class=\"child-wrap\"><span class=\"blog-number\">5<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"queues-head-right\">\n<h5>Pinterest \u2013 A great place to connect with and build groups with people that have our same interests<\/h5>\n<\/div>\n<\/div>\n<p>Pinterest is a great tool for educating your student base. Whenever you find interesting yoga articles, you pin them to one of your virtual bulletin boards.\u00a0 Your followers will see everything you post. You can also pin new blog posts from your website or when you have a schedule change. Try to follow local businesses and they will likely follow you in return.<\/p>\n<p>The above list is only the beginning in the wide world of free social-network marketing. Whenever possible, link back to your website, where you can continually introduce new material for your students and potential students. The more new content you produce, the more you will have to tell the world.\u00a0 Using the above social-media outlets will help maintain your current student base and spread your message to all those yoginis looking for a new place to practice yoga.<\/p>\n<p><em>Kristen Porter is a Yoga Alliance registered yoga teacher, studio owner (www.ovcyoga.com), corporate attorney, wife and mom.\u00a0 Her passion is helping people realize their true strength and inner light by sharing wisdom learned through yoga, meditation and incorporating positive changes in her own life<\/em><em>.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>1 Free Marketing: Using Social Media to Boost Class Attendance If utilized correctly, social media tools can be the cheapest and most effective way to market your studio and increase class attendance. \u00a0It can be used to maintain relationships with existing students or to attract new students. It also helps to get your name and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Free Marketing: Using Social Media to Boost Class Attendance - YogaClassPlan.com<\/title>\n<meta name=\"description\" content=\"Free Marketing: Using Social Media to Boost Class Attendance. Social media can be the cheapest and most effective way to market your studio and increase class attendance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yogaclassplan.com\/free-marketing-using-social-media-to-boost-class-attendance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free Marketing: Using Social Media to Boost Class Attendance\" \/>\n<meta property=\"og:description\" content=\"Free Marketing: Using Social Media to Boost Class Attendance. Social media can be the cheapest and most effective way to market your studio and increase class attendance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yogaclassplan.com\/free-marketing-using-social-media-to-boost-class-attendance\/\" \/>\n<meta property=\"og:site_name\" content=\"YogaClassPlan.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/yogaclassplan\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-05T01:55:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T09:32:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yogaclassplan.com\/wp-content\/uploads\/2014\/10\/blog-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"907\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"aditya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@yogaclassplan\" \/>\n<meta name=\"twitter:site\" content=\"@yogaclassplan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"aditya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.yogaclassplan.com\\\/free-marketing-using-social-media-to-boost-class-attendance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yogaclassplan.com\\\/free-marketing-using-social-media-to-boost-class-attendance\\\/\"},\"author\":{\"name\":\"aditya\",\"@id\":\"https:\\\/\\\/www.yogaclassplan.com\\\/#\\\/schema\\\/person\\\/2fcda4c591e422df7f06a5f2d0a3cf93\"},\"headline\":\"Free Marketing: Using Social Media to Boost Class Attendance\",\"datePublished\":\"2013-12-05T01:55:56+00:00\",\"dateModified\":\"2022-11-29T09:32:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.yogaclassplan.com\\\/free-marketing-using-social-media-to-boost-class-attendance\\\/\"},\"wordCount\":661,\"publisher\":{\"@id\":\"https:\\\/\\\/www.yogaclassplan.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.yogaclassplan.com\\\/free-marketing-using-social-media-to-boost-class-attendance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.yogaclassplan.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/blog-image.jpg\",\"articleSection\":[\"Marketing Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.yogaclassplan.com\\\/free-marketing-using-social-media-to-boost-class-attendance\\\/\",\"url\":\"https:\\\/\\\/www.yogaclassplan.com\\\/free-marketing-using-social-media-to-boost-class-attendance\\\/\",\"name\":\"Free Marketing: Using Social Media to Boost Class Attendance - YogaClassPlan.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yogaclassplan.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.yogaclassplan.com\\\/free-marketing-using-social-media-to-boost-class-attendance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.yogaclassplan.com\\\/free-marketing-using-social-media-to-boost-class-attendance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.yogaclassplan.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/blog-image.jpg\",\"datePublished\":\"2013-12-05T01:55:56+00:00\",\"dateModified\":\"2022-11-29T09:32:22+00:00\",\"description\":\"Free Marketing: Using Social Media to Boost Class Attendance. 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